Why Hiring an Ideal Mobile App Development Company Is Essential for Business Now

Mobile phones have become as ubiquitous as wristwatches once were. Men, women and even children are today connected to others from across the world, all thanks to the new smartphone technology. Smartphones are virtual computers that you can carry around in your pocket easily. These mobile phones not only allow you to talk to another person but also provide you a world of information, all in the palm of your hands.

Spread of the Smartphone

According to a report by Statista, as of January 2018, there were over 3.7 billion individual mobile users in the world. Also, thanks to the advanced smartphone technology in use today, mobile smartphones accounted for nearly 50% of the total global internet usage volume. There are numerous such facts and figures which show clearly the still-increasing numbers of smartphone users worldwide.

We all know that a smartphone is hardly of much use unless and until you have smartphone applications, or ‘Apps,’ installed in it. Mobile apps are simply software that is designed to run on mobile platforms, such as Android, iOS, Windows, etc. With the rise in numbers of smartphone users, mobile apps have become an essential aspect of conducting commerce, from the ground level up to B2B level.

Who needs a Mobile App?

Who needs a mobile app, is one of the most frequently asked questions in the commerce sector today. Plainly speaking, a smartphone app is an excellent way to perform almost all of your business functions. An ideal mobile app development company is able to design attractive and easy-to-use mobile apps. These can be in the form of entertainment apps, informational apps, commerce apps, etc. Today, mobile apps have become an integral part of our day-to-day schedule. We have apps that wake us up in the morning, help to organize the entire day, apps that help you do a hundred different things during your entire day and even apps that help you to sleep at the end of the day.

Seeing the immense efficiency, convenience and vital connectivity that smartphone mobile apps provide today small and large business of all kinds are in search of the best custom Android app development company.

Benefits of Mobile Apps in Business

These are the express benefits that are seen when you design, develop and launch a mobile app to conduct business online:

Benefits to Business

This is how your business will benefit when you launch your unique app, with the help of the ideal Android application development company:

• Builds and Strengthens Customer Loyalty – Apps are an excellent way to have a direct and constant connection with your potential, new and existing customers.

• Improves Brand Impact – Mobile apps are seen hundreds of times by users on their phone screen through the course of a single day. This is an effective way to subconsciously register an impact on the user’s mind, thus helping to improve your brand recognition and visibility.

• Better Access – By sending updates about offers on your commercial apps, you can allow users to make purchases easily and faster, at anytime and from anywhere.

• Constant Customer Connectivity – With today’s fast-paced lifestyle barely allowing sufficient time for conventional shopping at shops and malls,apps have become the best way to make purchases on the go.

Benefits to Customers

When you choose to have your app designed by the most reliable and efficient app development company these are some of the distinct benefits you will be providing to your consumers:

• Smooth Sales – Using app for making online purchases is now preferred over conventional online shopping from e-commerce portals. As apps not only remember each individual consumer’s preferences, they also prevent the need to fill relevant information every time the customer makes an online purchase.

• Constant Communication – Now, with your commercial app, it becomes remarkably easier to send notifications of interesting events and attractive offers, directly to your customer’s mobile. This is far more effective than the conventional bulk promotional emails and other online content used.

• Ease of Access – Apps are the fastest and best way for customers to get in touch with your business. Apps that sell products or offer services are designed to enhance efficiency and minimize processing time of the order placed by consumers.

These, and numerous other such benefits, are the reasons that having app is a must for all types of small and large businesses. Choosing the most experienced is important as the quality of the app decides its effectiveness. Select an app development company which provides all-around app design, development,and maintenance services to ensure optimum profits in the end.

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Mobile Apps, Web Apps and Mobile Optimised Websites – The Pro’s and Con’s

To say that mobile apps are booming would be an obvious understatement, IDC predicts that global downloads will reach 76.9 billion in 2014 and will be worth $35 billion. Because of this many companies are considering a leap onto the mobile app bandwagon. But does your company really need a native mobile app; is this the best way forward for your brand? There are other options available which will enable you to take advantage of the mobile revolution which may be better suited to your company’s goals, strategy, target audience and ultimately budget. We have put together an overview of the pro’s and con’s of native mobile apps, web apps and mobile optimised websites to help you decide the best way forward for you.

Native Mobile Apps

Native mobile apps are specifically designed to run on the smartphones operating system and machine firmware. It typically needs to be adapted and adjusted for use on different devices (GIA)

Pro’s

Native apps do not need internet connectivity to function this gives users anytime, anywhere access.

Native apps can offer increased functionality by tapping into the smartphone handset features. If you would like your app to access the user’s camera or phonebook or make use of GPS location technology, the accelerometer or server side push notifications then you will probably want to go down the native application route.

Native Apps are distributed via the app stores (Apple iTunes, Android Marketplace). This is a powerful platform to get your apps found provided you have optimised your application for maximum visibility.

Native mobile apps promote better user engagement with longer user sessions; this is probably due to the richer user interface provided although this may be set to change with new developments in HTML5.

Surveys show that most affluent respondents are more likely to say they had downloaded a native app (Survey by Ask.com and Harris Interactive)
Con’ s
Cost – a native app is specific to the mobile handset it is run on, since it uses the features of that specific handset. This means if you are developing across iOS, Android and Blackberry operating systems the development costs can be quite high as each device uses different coding.

Maintenance and complex updating which need additional installation.

Web Apps
An application in which all or some parts of the software are downloaded from the Web each time it is run. It can usually be accessed from all web-capable mobile devices (GIA)

Pro’s

Accessibility – an HTML5 mobile app (web app), are accessible on most mobile devices so you can reach a much wider audience than if you were to develop a native mobile app for say iPhone only. Cost – web apps use the same base code for all platforms (iOS, Android), although there is still work to be done to ensure the application is compatible across all platforms this brings development costs down considerably.

Web apps offer a faster go-to-market, since they are not subjected to distributor approval. Apple AppStore approval can take from weeks to months of evaluation and quality assurance.

Discoverability – With the increase in native apps within the app stores it will become difficult to distinguish whether web apps are any less visible provided there is a strong marketing strategy on launch to aid discovery.

Web Apps offer more direct and unfiltered access to user behaviour analytics enabling targeted consumer cross-selling opportunities.

Web appscan be pinned to the user’s smartphone menu to allow easy repeat access.
Con’s

Performance and functionality is limited compared to that of a native app as internet connectivity is required and the application cannot access smartphone functions such as geo-location technology or push notifications.
Less controlled user experience
Lack of standards across mobile browsers can make it quite difficult to ensure your app is cross platform compatible.
(There is also the option of building a hybrid native/web app which allows developers to create mobile apps that share their backend with their web application. A hybrid app could provide the perfect trade-off between cost and functionality for your company.)

Mobile Optimised Website

A mobile optimised website is essentially your company’s website optimised for viewing on a mobile device.

Pro’s

A mobile optimised website is a simple transfer of the information and content (or part of it) of your website to enable mobile user accessibility. Because the information and logic is already there, (you are not creating anything new or any extended functionality) mobile websites can be very inexpensive to build.

Mobile optimised websites offer smaller companies the opportunity to take advantage of the increase in mobile search.

User experience is greatly improved as web page logic is optimised for viewing on a mobile device.

If your website is built in flash then it will not be viewable at all by Apple device users – a mobile optimised website will increase your company’s visibility for Apple users.
Con’s

If your website is built in Flash then it will require more work for that website to be viewable on Apple devices.
A mobile optimised website as with HTML5 web apps relies on internet connectivity to function
User experience is limited to web based actions.

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5 Ways to Build Enterprise Mobile Apps “The Right Way”

“78% enterprise apps are abandoned after their first use”
According to latest Gartner survey, enterprises are frustrated with developing enterprise mobile apps and are instead refocusing on responsive websites to address their mobile needs.

Even among the existing enterprise apps, more than 80% will most likely to fail because of lack of data, problem insights, end user involvement or failure to innovate and grow their mobile apps to meet customer’s needs. With the odds of success being high, enterprises must take the right steps to build mobile apps for business the right way.

Pitfalls to Avoid while Building Enterprise Mobile Apps
Building and deploying enterprise mobile apps is no easy task and seen more as a high-risk, high-reward situation by most companies. If done well, enterprise mobile apps help business operations run more efficiently throughout the organizations and drive ROI. However, organizations focus on the wrong approach to enterprise apps. More often, the lack of clear understanding of what the app needs to do and who the users are, the processes that the app will support, the technology/ platform for execution and its management are often the major reasons why enterprise mobile applications fail. So, what is the right way to building the enterprise apps? Although the right approach depends on the situation and strategy, here are some general guidelines to build mobile apps for business the right way.

No Clear Scope
Often the demand for enterprise apps and their scope are simply based on a few people’s opinion and skewed knowledge. In-spite of investing a huge amount of time and money to create a business app, enterprise mobile app development teams work in the vacuum and on assumptions without even asking what their customers (internal or external) want or need. This in many cases can lead to project being scrapped or a failed enterprise app.

The Right Way:
Enterprise apps are mission-critical and meant to fulfil a specific highly focused task. Therefore, to be successful, companies need to start by defining the problem to be solved working with the end users and other stakeholders. You must be clear

whether the app will cater to employees, customers, vendors or all of them?
Will the mobile utilize the latest technology or replace existing technology?
More insights and data points generally mean a greater chance of success. Once you’ve prepared a list of business processes and roadmap is established around those processes, it’s time to shift the focus to understanding the end-user.

Lack of End User Involvement
60% of workers use apps for work activities yet more often enterprise apps are developed in isolation without talking to people who will use it. Therefore, it’s not surprising that among the varied reasons for the failure of enterprise apps, the single biggest pitfall is failing to cater to the user. The features and functions of an enterprise app don’t mean much, and it won’t succeed unless users start using it.

The Right Way:
Foremost, companies must avoid the assumption that they know what is needed.

Successful enterprise mobile apps focus on solving one or maybe two problems for the end-user and business. Enterprises should therefore always include feedback from end-users right from the first prototype itself and continuously collect feedback to improvise the app right until the final release launch to be successful.

Employees/ Vendors/ Channel Partner facing apps: Create focus groups for each of them to determine the business issues they face and how enterprise apps can solve them.

Customer-facing apps: A great way is to use surveys and focus-groups of current and prospective customers to understand what services/ products they would want to access through mobile apps, as also the app functionality they would love to have within the app.

A thorough understanding of their pain-points, problems at hand and thus a clear vision of app’s goals. Moreover, active collaboration and participation of users can further drive interactive UX during the development cycle to ensure a sustainable engaging and ongoing experience.

Poor User Experience
A Forrester estimates that 64% employees rarely use enterprise apps owing to poor design and user-experience. This doesn’t come as surprise considering that many app developers, already having to deal with many pressing issues, do not give user experience the importance it deserves.

Further, business users, designers and developers do not see eye-to-eye when it comes to user-experience and UI design often becomes a source of frustration and eventually UI fails to address one or more functional requirements. It is typical for companies to want to build a swiss army knife of features, when all they need is a single purpose enterprise app.

The Right Way:
Keeping things simple is the key! Enterprise apps should be easy with clean interfaces for usability. App developers must aim to build an app that serves a clear purpose and meets your business goals, rather than trying to bombard the app with multiple features. An app has to be user-friendly and intuitive so that anyone can figure out easily and this can only happen when enterprise app developers put themselves in their end-users’ shoes in-order to avoid worst pitfalls of enterprise apps.

Obsolete Technology
Apart from poor UX, obsolete technology and lack of robust backend integration with backend resources and public APIs in view expanding technology is often is among the major reasons for enterprise app failures. Many enterprises continue to use legacy systems not compatible with mobile services and thus unable to meet user expectations for more additions and changes with arrival of new technologies. Enterprise apps also likely to fail and only add to a company’s pile of ‘waste of money’ projects if you have an inefficient API strategy or your BYOD and MDM policies not implemented and managed efficiently managed

The Right Way:
Robust and secure back-end integration capabilities, right API strategy ensure sustainability and relevancy of the app. Given the challenges of device fragmentation, you must make efforts to optimize enterprise mobile apps across a variety of platforms. One solution is choosing the platform and technology stack for your business app with an understanding why your enterprise needs mobile apps for which business processes, the users’ needs and wants.

It may also depend on the choice of your core audience. While at one-time BlackBerry was the standard for enterprise apps until Android and Apple’s iOS dominated the scene. Both of which have their own unique software and interface features. Further beyond the OS and types of devices, there is also an industry or market preference for certain devices that tend to be more popular choice. Thus, for instance in the entertainment industry and retail industry, Apple devices like iPad, iPad Pro are preferred while many major retail and industries prefer popular Samsung or Nexus devices for Android OS.

Poor Post-Launch Management and Analytics
An often-overlooked aspect of successful mobile app is enterprise app analytics and management. While app analytics refers to how often the app is used and how the app is performing and being leveraged by people and helps to give valuable insights about the app. This information will help you to understand how your app is performing and what your users are saying so you can consistently improve your app and its overall performance.

The Right Way:
An app isn’t successful unless it drives engagement. App developers must, therefore, build analytics into the app to help the company understand the mobile app user experience. By regularly testing the app to improve performance and using the analytics tool to measure adoption and engagement helps companies identify problem and usability issues. Key metrics to track mobile app analytics include App Users, Crash Reporting, Session Lengths, Performance Analytics, Monetization Metrics. By continuously monitoring, analyzing and managing your business app to adapt to the changing demands of your app users and constantly changing technologies will make a dramatic difference in the popularity, lifecycle and eventually success of your business app.

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