Mobile Apps Vs Mobile Web – Which Should Your Business Choose?

As more and more mobile smart phones are sold, the buzz around mobile apps gets ever louder. So, every business should rush out and get a mobile app developed – right? Maybe not.

The low-down on mobile apps and mobile websites.

Let’s get the definitions out of the way. Mobile apps are basically small applications that you download and run on your feature phone or smart phone. An app will run locally on your handset and may or may not access services on the web to update and refresh the content that’s displayed. In contrast, a mobile website is basically a slimmed down version of a normal website that’s optimised for the smaller display area that’s typical of feature phones and smart phones. Mobile websites are generally accessed via a browser application on your handset.

Which one should I choose for my business?

Well, for starters, mobile apps are cool and thanks to the Apple iPhone and Google Android app stores, they are easier than ever to access and download. You will need to develop a different version of your app for each major mobile operating system though – about 4 or 5 of those at the moment.

On the other hand, a properly designed mobile website can be viewed on pretty much any mobile that has web access. You can’t do as much with them as you could with an app though, since they rely on web technologies and don’t have access to all the fancy built-in-features that an app running natively on your handset will have – stuff like the camera, GPS module, address book. There’s always a catch.

The best option will depend on your business. We can’t give you the answer, but we can hopefully give you some helpful advice before you go spending any of that critical marketing budget. Ignore the hype, forget about the cool factor, and consider the following important points before making your decision – Need. Audience. Budget.

Do I really need a mobile app or mobile website?

Before starting out, it’s worth writing down your list of reasons for creating a mobile app or mobile website for your business. Think about what you would like to achieve and what you would like your product to do.

Are you trying to create a potential new revenue stream? Are you looking for new ways to promote your business? Are you targeting other businesses or consumers? How do customers access your existing products and services? Will your product display interactive content or will it be used as a static information portal? How often will you be updating content? What type of content will you be displaying? Is your product fun or unique? Will it always require internet access?

We could go on and on but ultimately it’s not a question of whether you need a mobile app or mobile website. Rather, it’s about what is best for your business and we can only give some guidelines.

If you don’t already have a website or are in the middle of building one, ask your web developers to build it in such a way that it will be optmised for mobile. It may require an extra outlay but will be less costly than starting from scratch.

If your existing website is relatively static but would like to enhance your online presence and get the benefits of mobile advertising, consider a mobile website. Site visitors coming from mobile ad clicks will get a good first impression of your business when they are presented with easily readable information formatted nicely for their mobile phone.

If your product is for fun, is highly interactive, is intended as a standalone marketing tool or revenue generator, is designed to be used offline, or requires users to regularly access large video or media files it probably makes more sense to go down the mobile app route.

Who are the audience for my mobile app or mobile website?

When we talk about audience, we are referring to two very separate ideas – the target market for your business and the overall set of people that can actually access mobile apps and mobile optimised websites.

First off, think about your existing customer base and how they currently interact with your business through your website, RSS feeds, Facebook pages, and LinkedIn profile. Since smart phones will only become more and more prevalent, a mobile app or website will give you a good platform to build on existing customer relationships and extend your reach to a population that is becoming increasingly mobile.

If your main aim is to increase your profile and presence in the mobile space, it’s a good idea to start off by taking advantage of existing technologies. If people are using Facebook on their mobile and click a link on your Fanpage for more information, its a good bet that unless your page loads in a few seconds and displays well, they will give up and go somewhere else pretty fast. Bottom line – best to make sure any pages you link to from your social media sites load quickly, display relevant information, and look good on mobile.

The main benefit of a mobile website is it’s large audience reach. A site that is properly optimised for mobile should display well on the majority of feature phones and smart phones that are web-enabled. However, when you move into the realm of apps, things become a whole lot different. Since apps are mainly confined to smart phones, your target audience is narrowed to the phones or platform(s) your application is designed to run on and the percentage of people actively using each platform.

Our main advice to you here is before going down the app route, consider the size of your own potential business audience and find out how many of them are using the 5 major smart phone operating systems: iOS (iPhone), Android, Blackberry OS, Symbian (Nokia), and Windows. By doing this, you will get a good feel for how many versions of an app you should potentially develop.

How much should I budget for a mobile app or mobile website?

Answer: How long is a piece of string? There really is no easy answer to this. It will come down to exactly what you want to achieve and what you want your site or app to be able to do and ultimately who you get to do it. It would be unfair to even give guide prices but what we can say is that any prices you are quoted should be grounded in reality.

If your site is based on WordPress or some similar content management system, there may be free or low-cost plugins available to display the pages optimised for mobile. If your main website was built using recent technologies like xhtml and css, optimising it for mobile should not be that difficult or costly, assuming it has mostly static content. If it has more dynamic content with lots of bells and whistles, don’t be tempted to just replicate each page. Limit your site to the pages that will transfer well to smaller mobile screens.

On the mobile app side, the costs can range from hundreds to tens of thousands, depending on the complexity of the app and the number of platforms it will be developed for. There are sites on the web where you can create basic apps for free but these will typically be limited to a predefined set of templates that allow minimal modifications. Some may also charge for hosting content which is something to watch out for.

Posted in Uncategorized | Comments Off on Mobile Apps Vs Mobile Web – Which Should Your Business Choose?

Why A Mobile App Is Necessary For Your Business

Willing to develop a mobile app for your business but aren’t aware of its exact benefits? By this post, you will come to know about the mobile apps precisely.

Fundamentals of Mobile Application

As we all are aware of the age of smartphones. We cannot imagine a life without a smartphone as it has become an inseparable part of our lives. They come with the pre-loaded features that you can access anytime and anywhere. These are music, games, videos, internet and so on.

With the advancement of the technology, smartphones are also getting smarter day by day. The most important reason why all the features are accessed on a smartphone is it is portable than the PCs and laptops.

It has become an indispensable part of human life, not only limited to define a status symbol but has become a necessity of the time. It has influenced various aspects of human life and businesses are one of them.

As the main goal of a business is to reach to the maximum number of people for attaining a consistent growth by serving them all. Mobile applications are the latest forms to connect with the customers.

Mobile apps are the combination of self-contained programs designed to enhance the functionality of a mobile device.

Due to their advanced functionality and easy accessibility, they are very helpful for the businesses in their growth.

Types of Mobile Apps

Technically, there are two types of mobile apps, that are listed below:

• Native apps

• Hybrid apps

Native apps

These are the apps developed specifically for use on a particular platform. This is a mobile application which is coded in a specific programming language such as Java and Objective-C for android and iOS mobile operating systems respectively.

These apps have fast performance and a high degree of reliability. These can also access the other features of the phones such as Camera, GPS, Contact list and so on. The examples of these apps are Android, iOS, Windows, Symbian, etc.

Hybrid apps

These apps are like native apps and their programs are coded in the container of native apps. Like native apps, they also use the features of the mobile device such as Camera, Contact list and Phone storage, etc.

They also allow cross-platform development such as the same components of a program can be reused on different mobile operating systems.

By the following points, you will come to know how mobile app development service is beneficial for your business:

1. Keeps your Brand Ahead in this Techno-Race

As I have stated above that it is an age of technology and smartphones.

It is the necessity of a business to reach to the maximum number of clients. Therefore, a mobile application will assist a business to reach to its targeted customers in a better and convenient manner.

So, avail the mobile app development service and an assistance of technology to grow your business at its best without putting any extra potential in it.

2. Promotes your Business Indirectly

A mobile app is very helpful in the promotion of a business as it can be easily downloaded and operated as well. If a person finds something interesting and new then he’ll also share it with others. Thus, if your mobile app is user-friendly then the user will surely suggest it to the others.

Hence, your business is getting benefit from the users and it will be an external advertisement of your brand without any charge.

Another reason is, people always prefer the new methods and technologies; these are the newest in the market, thus their chances of preference are more than any other conventional methods.

3. Provides a Better Platform to Reach a Large Chunk of Customers

The number of mobile phone users is more than PC users, therefore if you wish to target them then you must have a mobile application so that they can access your services/products on their mobiles. So, it is a better platform for your business to grow by increasing the number of

customers.

4. Convenient for a Business and its Beneficiaries

Mobile apps not only reduce the effort of customers but also tend them to perform smart work by saving their time as well.

Neither the customer not the business needs to interact with each other and a customer can avail the products/services of a company by ordering it through the mobile app of the same company.

5. Helps in the Improvement of your Business

It is very important to add a feedback form about your services in your business mobile app. By which, the customers can provide their valuable feedback and hence you will come to know about your business drawbacks. Thus, you can improve your services by knowing them. The customers’ feedbacks will help you in improving your business.

Where can you get the quality mobile application development service from?

For getting a quality mobile app development, you will have to hire an expert mobile application development company that can develop a mobile application as per your business requirement.

Take the help of internet and find the top five mobile app development companies nearby you. Contact them and tell them your requirement and ask them whether they can develop a mobile application as per your requirement at an affordable cost or not? If yes, you can go with the same and get a mobile

application for your business betterment.

Conclusion

Does your business require a mobile app? If you are not sure then by going through the above post you will come to know why your business needs a mobile application these days.

In short, a mobile application will assist you in the promotion and improvement of your business. It will also keep your brand ahead in this race of technology.

So, if you really want to see your business growing then hire an experienced mobile app development company and develop a mobile app for your business betterment.

Posted in Uncategorized | Comments Off on Why A Mobile App Is Necessary For Your Business

8 Things To Consider When Electing A Mobile App Development Platform

The increase in the use of smartphones has led to a significant rise in the demand for mobile applications. Enterprises have recognized that mobile apps can help them increase the value of their brand, and also enhance their business offering to their customers.

Before developing a mobile app, however, it’s important to decide which mobile app development platform the app is going to be built on. And choosing which mobile app development platform to go with is one of the most vital decisions when it comes to developing an app.

Do you go for a native app or a cross-platform app? Are Windows and Blackberry phone worth your attention? Or do you just focus on iOS and Android? If you do this, which of the two do you pick – Android or iOS? Do you pick both?

There’s a lot you need to think about when choosing between mobile development platforms.

So, if you’re wondering which MADP to pick, here are a few for starters:

1. Market Share

The first way to decide on the right mobile app development platform is by learning about each of their market shares. For instance, Android by Google runs 80% of the world’s mobile devices. On the other hand, Apple’s iOS runs about 14% of worldwide mobile devices. However, this doesn’t take iOS out of the running. iOS is preferred by users from countries like the US, Japan, and Australia. And so, if they are your target audience, you should consider iOS. Android is preferred by users in Asian and African countries and is the better mobile app development platform if you’re looking to reach users in these regions.

2. Demographics

When choosing from a variety of mobile development platforms it’s also important to consider demographics. Android users are usually those from a lower income group and prefer Android, as these devices are quite affordable. In addition to this, Android mobile devices are usually owned by people from an older age group. However, because a bulk of Android apps is available for free, there is less engagement with them. iPhones on the other hand, are preferred by users who belong to a medium and higher income group. These users are generally younger, educated individuals who are open to spending money when it comes to buying digital products like mobile apps.

3. Content

Content categories also play an important role in deciding which mobile app development platform to choose. Research has found that those who own iOS devices tend to explore a variety of app categories when looking to download a mobile application. Right from gaming and entertainment, to social media and education, iOS users have the tendency to download different kinds of apps. It has also been found that Android users, unlike iPhone users, generally download solely social apps. That’s why, when choosing a MADP, it’s important to take content categories into consideration.

4. Browsing-to-Buy Conversion Rates

Browsing-to-buy conversion rates should always be taken into consideration when choosing between mobile development platforms. Studies have shown that this rate is higher among iOS users. 23% of iPhone users are more likely to make purchases from their smartphones. Android users, on the other hand, are less likely to do this.

5. Generation of Revenue

As mentioned in one of the previous points, iOS users are more willing to purchase apps. This is why iOS apps generate higher revenues as compared to Android apps. Hence, if you’re looking to create an app that is a product all by itself, like a gaming app, then the mobile app development platform you need to pick is iOS.

6. Development Costs

The costs that come with different mobile development platforms vary. For instance, when an Android app is being developed, the developers are required to write 40% more code, and this, in turn, costs the app owners 30% more.

7. Customization

This also plays an important role when picking the right MADP. Android is the better option here, as this platform allows developers to add a lot more features and customizations to their apps, whereas iOS can be quite limiting.

8. Launching the App

If you’re looking to easily launch your app on an app store, then Android is the mobile app development platform to choose. This is because, it’s much simpler to launch an app on Google Play, than Apple’s App Store, as Apple requires every app to go through an exhaustive approval process.

Posted in Uncategorized | Comments Off on 8 Things To Consider When Electing A Mobile App Development Platform