What’s the Difference Between a Mobile App and a Mobile Friendly Website?

Mobile App Vs Mobile Website

Most businesses know the necessity of having a mobile presence for their company. But what they might not understand is, “just what is the difference between a native mobile application and a mobile web app and when do I choose one over the other?” At first-glance, it may be hard to distinguish a mobile web app / website from a native app because they can look a lot alike depending on which features you pick and choose. Deciding whether to choose a mobile-friendly web app vs a native mobile application depends on a variety of factors like: understanding who your target audience is, determining your budget, defining your business purpose, and identifying which features are most important to you. Learn these key differences between the two, and you’ll know which will serve your needs the best.

Accessibility – A mobile web app is made up of web pages which have been specially formatted to look good on handheld devices, like smartphones and tablets. This is accessed via the browser on the mobile device and requires mobile devices to have Internet connection. In addition, mobile websites are designed to take advantage of special mobile-specific features like location-based mapping and click-to-call features. Conversely, mobile apps which are also formatted for handheld devises and tablets must be downloaded from an app store and installed on your mobile device. A mobile app can work with or without the Internet depending on the features of the app.

Know Your Audience – How do you want to serve your target market? Make sure you understand your customers’ needs so you address them correctly. If you are a restaurant owner, your customer probably wants to be able to find you while traveling on the road, locate the nearest restaurant if you are a chain, make a reservation, view a menu, and see if there are any available coupons. On the flip side, if you want to develop a standalone app that works without the Internet or an interactive game, then an app is your best bet. Studies have shown Internet users prefer mobile browsers for shopping, searching and entertainment, whereas they prefer mobile apps for managing data, playing games, and using productive apps.

New Customer or Loyal Consumer – This actually plays a big factor in determining whether you want an app or a mobile-friendly website. If you have a new customer who wants to learn about your company, see your offerings, find directions, or place a call from their phone to your retail store or business, chances are they are not going to want to download an app on their phone to do this. Instead, they would usually prefer to access a mobile-friendly website to learn more or contact you. Loyal customers on the other hand (think local restaurant or coffee joint where your customer wants to place orders weekly or even daily while on the go) would find an app on their phone convenient and time-saving and wouldn’t hesitate to download it onto their mobile device because it’s useful to them.

Budget – It always comes down to dollars and how to get your best return on your investment. Basically, feature for feature, a mobile-friendly web application is usually the least expensive choice. That’s because typically a mobile web application takes less time to develop, maintain, and release; and usually the mobile web app is a stripped down version of an existing web application so much of the content is already in place.

So which is better, a native mobile app or a mobile web app? The best answer really depends on your end goals. If you want to develop an interactive game or need special features that only an app can address, then your choice will be to go with mobile application development. If you want to reach the biggest audience with mobile-friendly content or create a stream-lined version of your existing website, then a mobile web app / website is the logical choice. In lots of cases, you may decide that you need both, a mobile website to reach a large audience without having a ‘call to action’ requirement from your customers and a mobile app to handle a specially complex or value added component that can only be addressed with a customized mobile application. Generally speaking though, a mobile website should be considered your first step in developing a mobile presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Employee provident fund Balance Check without UAN number. How To Check Your EPF Balance By Missed Call. he national and state government advocates for all employees to pay their EPF. This happens at the onset of employment where the employer. EPF Balance Check With or Without UAN Number EPFO/EPF Balance Check with or without UAN Number (PF Number).
Posted in Uncategorized | Comments Off on What’s the Difference Between a Mobile App and a Mobile Friendly Website?

15 Reasons Why Your Business Needs a Mobile App

Digital media has exploded and Google reported that 2015 marks the year that web searches done on mobile devices have surpassed desktop searches in 10 countries!

Mobile has grown so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of that activity is from apps alone, according to Comscore.

As of April 21, 2015, Google is now indexing mobile apps, which allows them to rank in search engine results. Read the SearchEngineLand article about app search engine ranking. What does this all mean for you and your business? You need a mobile app!

What are the benefits to having an app for your business?

As mobile marketing continues to grow, more and more businesses are hopping on the mobile app bandwagon to connect with “on-the-go” consumers, drive more traffic, generate repeat business, increase sales through better product promotion, and most importantly, be available to their customers, on their mobile devices, 24×7.

Having an app for your business takes marketing efforts to a whole new level. Apps are not just for huge companies like Amazon, eBay and Wal-mart anymore. Medium and small businesses are now upping their marketing strategies and expanding their customer reach with mobile apps.

Today’s technology has given us the entire world at our fingertips! Mobile phones have rendered pay phones and most landlines obsolete since we can take them with us wherever we go. That gives businesses a huge marketing advantage. Let’s look at the benefits a mobile app offers your business and your customers:

1. Reinforces your brand

2. Increases your visibility and accessibility on mobile devices

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances social networking strategies

6. Connects you with “on-the-go” consumers

7. Increases sales with push notifications

8. Your products/services are easily accessible to your customers 24×7

9. One touch access to your contact information

10. Provide directions to your location anywhere your customers are

11. Fast appointment setting for your customers

12. An app is more easily accessible and loads faster than a website

13. Increase customer engagement and provide value

14. Customers have easy access to your social media posts

15. Stand out from your competition

Why a Mobile App is Better Than a Website

Bottom line: An app loads and operates much faster! It takes only a second to launch whereas a website can take significantly longer, especially if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, but they do not replace the need for apps. Let’s look at a side-by-side comparison:

• Mobile apps give you almost instant access to the content you need, websites don’t

• Mobile apps appear in the app stores, websites don’t

• Mobile apps can keep your business in direct contact with your customers through push notifications, websites don’t

• Mobile apps are always visible on the home screen of your mobile device, websites are not always visible

Do you see the power that mobile marketing apps have to offer? With features like push notifications, you can instantly reach your customers with much less time and effort than snail mailing sales ads, not to mention, significantly less advertising costs. But the biggest benefit a mobile app has to offer your business is return on investment.

The Apple App Store has over 100 billion downloads a year, that’s almost 274 million downloads per day according to Statista! Statistics from the Wall Street Journal show that Q1 of 2015, Google Play Store had 70% more app downloads than the Apple Store. Now is the time to tap into the mobile app market! The more users that download your app, the more people you can reach to offer sales, product promotion, events, launches, you name it! The app market is booming and continues to grow. Are you convinced yet?

Just remember, mobile apps are quickly becoming the standard component of businesses large and small. Choosing an app today can set the foundation for the future of your business and help put it on the express lane to continue to grow, build your customer database, and make you more money!

Posted in Uncategorized | Comments Off on 15 Reasons Why Your Business Needs a Mobile App

7 Tips to Choose the Mobile App Development Company

A unique mobile app idea can literally change the world. Apps like Facebook, Pinterest or Uber are immensely popular today, not due to the fact that those were started by famous business personas. It is rather the innovative approach of these mobile apps that has taken the technological world by storm.

With increasing number of tech-savvy users across the globe, mobile application development has created disruptions across all major industries for offering business-friendliness, great ease of use, and on-the-go data accessibility to employees and customers alike. As the need for mobile application development keeps surmounting, a lot of mobile app development companies have come up to deliver right and specific app solutions to their clients.

These companies can help you get started with the mobile app development process, especially if you have a creative app development idea in your mind. But, what if you don’t have any idea and yet require a mobile app for your business? Or, you have the perfect concept of how you want your business app to be, but want that within the very tight deadline or budget? Here’s where a careful selection plays a role.

To put it in simply, you need to pick out a company that understands your business requirements and can provide innovative solutions as per your specifications and guidelines. Just making a search on Google for a mobile app development company will not do; there are thousands of such companies that offer just this, and thus, leads to a whole lot of confusion. You need to analyze, sort and put modified requirements on the search engine to get the right results.

Wondering how to go about it? Here are some tips from the App development team that will help you choose the best mobile app development company for your business.

7 Effective Tips to Choose the Mobile App Development Company

If you have a mid-to-large scale business, the mobile app can be a very crucial part of your business growth strategy. Therefore, you have to choose a mobile app development company that has an innovative approach along with futuristic thinking. But before you judge the strengths and weaknesses of any company, you need to begin by assessing your organizational needs and check whether the chosen company can fulfill those. Here are 7 proven tips for finding the mobile app company of your choice:

1. Know What Your App Requirements Are

It might sound like a no-brainer but having a thorough understanding of your app development requirements can certainly help you in filtering the mobile app development companies. This process should start with the close analysis of the specific business demands and objectives, which you need to convert into meaningful app features and functionalities. We have seen that a lot of our clients struggle while determining what they want from their business app. To help them progress, we provide a questionnaire that helps drive them toward their goal:

What types of products/services are you trying to sell?
Where do you want your app to be: on Android, iOS, Windows-based Mobile Application Development Platforms?
Who will build your user base?
What kind of mobile app do you want- native, hybrid or web-based apps?
Once you are convinced about what you want from the app, you are ready to move to the next step.
2. Inquire About their App Delivery Time-to-Market

Faster ‘time-to-market’ is the new demand in today’s’ age of digital disruption. If your chosen mobile app development company is slow at rolling out apps to the market, there is an increasing possibility that you will fall behind your competition. The quicker your business app hits the market, higher would be your ROI. Therefore, concentrate on choosing mobile app development companies that deliver high-quality apps quickly, while keeping in mind the changing trends in the app development market.

3. Take a Close Look at their Portfolios

Once you open the website of any mobile app development company, start by checking their portfolios. Portfolios provide a good overview of the business domains and project themes the company has been involved in, and the kind of technical expertise they hold. You can also get in touch with the company to understand whether they have worked on the kind of app you want before or have the potential to deliver it.

4. Check How Affordable They Are

When it comes to choosing the right mobile app development company, you will always find the development cost and app quality to be in conflict. A lot of organizations opt for start-ups to keep the development cost low and receive a finished product which has little market relevancy. On the other hand, it is wrong to assume that best mobile app development companies offering quality app solutions will be always high-priced. What you need to keep in mind here is that only strong market players can afford to provide quality apps at efficient costs. If you choose to go for long-established companies with good market visibility, you will notice that their charges are comparatively lesser than the start-ups and others.

5. See How Transparent Their Process Is

The product development cycle and transparency policy followed by the mobile app development company also play a very important role in the selection process. Low code methods of mobile application development have gained immense popularity for faster app delivery, but few leading mobile app development companies in US follow it nowadays. In addition, look for companies that provide transparent communication and feedback loops in the development process for holding better mutual understanding, and promptly respond to errors and iteration requests.

6. Check Their Experience and Reputation Online

Market reputation and experience speak volumes about the credibility of a mobile app development company. Apart from checking the portfolios, keep an eye on the number of positive reviews posted about a particular company, years of experience in the app development domain, and the different kinds of mobile application development services that they provide. Just remember that you can achieve good Return on Investment (ROI) from your app only when the company chosen by you can deliver solutions with innovative, out-of-the-box ideation. Also, if a company projects in-depth knowledge of multiple mobile device requirements and all popular Mobile Application Development Platforms including Android and iOS, rest assured that they are capable of delivering what you want from them.

7. Mark Their Customer Approach

If you end up choosing app development companies offering poor customer service, you are likely to face troublesome issues right from the development stage. A lot of organizations fall prey to mobile app development companies that are just trying to sell their app and will disappear from the scene once the deal is done. Only companies with good market reputation and a loyal client base understand their customer worth and are always ready to assist you at every step so choose the best mobile app development company

Posted in Uncategorized | Comments Off on 7 Tips to Choose the Mobile App Development Company